about us
We are a Small Town Brand, making Big City noise originating out of Brawley California. Now...if you dont know where that is, it's totally fine. The brand was born in the midst of COVID in 2020. Designed to keep discipline going, when motivation burns out, and consistency is born.
Our mission
We strive to create a brand that you can wear as a reminder as to who the F*CK you are.